With Omega, you can bring your Snap Ads tracking to the next level with smart pixel installation, brushed up by unique Conversion API. Our server-side tracking solution protects your store from data loss due to browser limitations, thus bringing about a more thorough data collection. The more data you give Snapchat, the more efficient its learning will be. You can rest assured your data is following the best tracking practice to optimize your spending and speed up scale process for your business