ATHLETE FUEL® THRIVE brings you an exclusive all-natural and additives-free whey protein powder, featuring the highest quality whey protein sourced exclusively from Italian serum, derived from Italian cows milk and cheese. They are extracted through cross-flow ultrafiltration and microfiltration with a low-temperature, low-pressure process, to create an extra pure whey protein powder that retains its natural amino acids structure and bioactive compounds, meaning it is more easily absorbed and utilized by the body. Besides, whey protein concentrate contain much higher levels of growth factors, such as IGF-1, TGF-1, and TGF-2 and much higher levels of phospholipids and bioactive lipids.